Client: Hanabolic LLC.

In collaboration with Sinabro, Milwaukee's newest Korean cuisine spot, I had the privilege of designing their menu. I focused on lighting, readability, and integrating branding elements to highlight the restaurant’s unique ambiance.

1. IDEATION

I started by sharing a moodboard of buzzwords, colors, and typography, which informed my sketches. Sketching allows quick iterations and detail refinement, ensuring a smooth process.

2. DIGITIZE

After reviewing the sketches, I transitioned to digital designs, refining concepts and making adjustments as needed. Through ongoing client feedback, we fine-tuned the design, ensuring it was polished and ready in time for their soft opening.

3. OTHER FORMATS

My client requested additional materials, including pamphlet menus, a spirit list, and coupon cards, all designed to match the original menu.

Consistent design elements across these pieces ensured a cohesive brand presence, reinforcing the restaurant’s identity and recognition.