PROBLEM: Milwaukee’s Rockabilly Chili event needs a bold, eye-catching campaign to boost attendance and stand out from the city’s crowded lineup of food festivals.
SOLUTION: Use energetic colors and vintage Vegas-inspired visuals combined with guerrilla tactics — like slot machine posters and Las Vegas “esque” visuals/tone — to grab attention, build buzz, and increase attendance for the Rockabilly Chili event.
