Client: Class Project
Flying Squirrel Pilates in located in the third ward of Milwaukee, WI. This class prompted us to rebrand a logo of our choosing. I sought to unpackage Flying Squirrel Pilates unqiue value proposition through a new fresh look.
BRAND POSITIONING
After careful considerations, I felt the direction of the moodboard would not only set them apart from both of their competitors but it would also target their audience in an appropriate manner. This sketching is loose and allows me to get all my ideas on to paper and to refine them based off of what I feel is strong and what isn’t.
SKETCHING
5. PHYSICAL FORMATS
At this stage, I created mockups tailored to the studio's unique products, using my brand standards. I opted for the abstract mark on merchandise, as subtle branding appeals more than fully branded clothing. This simple mark makes a professional impact, keeping the merchandise stylish, versatile, and true to the brand’s identity.
