Client: Class Project
Flying Squirrel Pilates is located in the Third Ward of Milwaukee, WI. This class prompted us to rebrand a logo of our choosing. I sought to unpackage Flying Squirrel Pilates’ unique value proposition through a fresh, new look.
BRAND POSITIONING
Researching the brand’s current marketing, target audience, competitors, and unique selling proposition while aligning Flying Squirrel’s mission with the new vision.
DIGITAL FORMATS
PHYSICAL FORMATS
At this stage, I created mockups tailored to the studio’s unique products, using my brand standards. I opted for the abstract mark on merchandise, as subtle branding appeals more than fully branded clothing. This simple mark makes a professional impact, keeping the merchandise stylish, versatile, and true to the brand’s identity.
BRAND STANDARDS
A step-by-step handoff booklet covering brand statements, visual identity, typography, and brand execution to ensure cohesive and easily recognizable branding.
