PROBLEM:Cantaloupe lacks excitement and is one of the lowest selling fruits in America.
SOLUTION:Create an advertising campaign directed towards food trends to create a new excitement about a nutrient dense and cheap fruit.
PRODUCTION
After finalizing strategy and headlines, my project partner James Kramer captured photos while I led the design and execution. We targeted our audience with a single subject, bold typography, playful details, and a bright, minimal background for clarity and impact.
